HOFEX Insight

As the industry giant, HOFEX curates the best content to help businesses understand the latest trend on the market, and inject new elements to empower the industry. On Day 1, the multipurpose forum gathers exhibitors to provide an overview of the development and application in hospitality technology. On Day 2, expert speakers from the Chartered Institute of Marketing and guest speakers will share the latest insights on challenges and opportunities for caterers to deal with the ageing market, tips on KOL marketing for hospitality industry,as well as exploring Hong Kong’s vegan market; and towards the end of the days, the forum will be transformed to celebrate the spirit and edication of independent beer brewers.

 

Date14 – 16 May 2025
VenueHOFEX Insight, Hall 3D, Hong Kong Convention and Exhibition Centre
Register Now 立即登記 HOFEX Insight

Program Rundown

14 May 2025

12:00 – 13:30

Empowered by Technology: Breaking through Bottlenecks and Embarking on a New Journey of Expansion for SMEs in the F&B Industry​
科技賦能：助力餐飲業中小微企業突破發展瓶頸與拓展業務新旅程
Panel Discussion Session 1:

Opportunities for FinTech Innovation – SME F&B: Unlocking Optimized Cash Flow for Growth 金融科技賦能餐飲商機：解鎖中小企業現金流優化，驅動業務增長新引擎

Panel 1 Moderator
Vincent So
 
Panel 1 Speakers
Clarence Chan
Dan Lin
Keith Chan

Mandarin 普通话

Moderator:
Vincent So – Honorary Chairman, Hong Kong Retail Technology Industry Association 

Speakers:
Clarence Chan – Co-founder and Director, Chalimentaire Limited

Dan Lin – Co-founder & COO, Naptea 再睡5分鐘

Keith Chan
Founder, Chairman, CEO, Boatat Trading Development (Hong Kong) Limited

Panel Discussion Session 2:
Empowering Global Expansion: How Hong Kong’s Tech Ecosystem Supports Your Overseas Growth
香港科技生態之力 – 啟動餐飲企業全球擴張新篇

Panel 2 Moderator

Dennis Kwan
 
Panel 2 Speakers
Kelly Tse
Dan Lin
Chris Cheng
Danny Kwok

Moderator:

Dennis Kwan – Chairman, Hong Kong Retail Technology Industry Association 

Speakers:

Kelly Tse – Head of Business Development and Partnership, eats365

Dan Lin – Co-founder & COO, Naptea 再睡5分鐘

Chris Cheng – Head of Growth, Juicysuite

Danny Kwok – Project Manager, Foodival (FlexSystem)

14:00 – 14:45

Nordic Talks: Sustainable consumption by reducing food waste
Moderator
Vincent So
 
Speakers
Clarence Chan
Dan Lin
Keith Chan

English 英語

Moderator:
Johan Thurée – Market Manager Hong Kong, Business Sweden

Speakers:
Carla Martinesi – Founder & CEO, Chomp Limited

Samy Choi – Director, Envac Far East Ltd

Dennis Li – Sustainability Business Partner, DFI IKEA North Asia

15:30 – 16:30

Drive growth and Program Success for F&B and hospitality businesses with Monday.com
透過 monday.com 驅動餐飲與酒店業的業務成長與專案成功
 

Manage your entire retail operation, from campaigns to merchandising to new store rollouts, on a platform that unites teams and streamlines retail processes in one place on Monday.com with Jerome Ching (Regional Lead for GCR).

Monday.com (Nasdaq: MNDY) is the world’s leading work management software (Gartner 2024) serving over 225,000 clients worldwide.

在競爭激烈的餐飲與酒店市場中，如何有效統籌多元業務、加速專案執行？邀請您與 monday.com 大中華區區域主管 Jerome Ching 一同探索，如何透過 monday.com 靈活的平台功能，優化從行銷活動、商品陳列到新店開設等核心營運流程，提升團隊協作效率與執行力，助力企業穩健擴張。作為全球領先的工作管理平台，monday.com（納斯達克代碼：MNDY）榮獲 Gartner 2024 年推薦，現已服務超過 225,000 家企業，協助組織實現數位轉型與高效營運。

English 英語

Jerome Ching

Mr Jerome Ching
Regional Lead – Hong Kong, China, Taiwan, monday.com 
大中華區區域主管,  monday.com 

17:00 – 18:00

Enjoy the Authentic Joy from Europe: Typical Deli-Meats for an Authentic European Meal
「盡享正宗歐洲滋味」 – 品噌經典香腸，盡享正宗歐陸風味

Enjoy the Authentic Joy from Europe” is a promotion project of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Zampone Modena PGI and Cotechino Modena PGI, designed to enhance the charcuterie sector and increase the level of recognition of European quality labels among professionals and consumers.​

「盡享正宗歐洲滋味」是一個由歐盟共同資助並針對香港市場的宣傳及資訊性項目，集結 三大意大利農業食品聯盟的力量，務求保護PDO和PGI認證的熟肉。包括以下四款意式美食: Mortadella Bologna PGI（博洛尼亞莫爾塔德拉香 腸IGP）、Salamini Italiani alla Cacciatora PDO（意大利佳詩雅托樂薩拉米香腸 PDO）、Zampone Modena PGI（摩德納贊波尼香腸PGI）和 Cotechino Modena PGI（摩德納哥齊諾香腸IGP）。

English 英語

Viviana Romanazzi
Anita Cheng

Ms Viviana Romanazzi
Representative from Italy ASSICA 

Ms Anita Cheng
Member, Hong Kong Chefs Association

15 May 2025

13:00 – 14:00

Enjoy the Authentic Joy from Europe: Typical Deli-Meats for an Authentic European Meal
「盡享正宗歐洲滋味」 – 品噌經典香腸，盡享正宗歐陸風味

Enjoy the Authentic Joy from Europe” is a promotion project of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Zampone Modena PGI and Cotechino Modena PGI, designed to enhance the charcuterie sector and increase the level of recognition of European quality labels among professionals and consumers.​

Enjoy the Authentic Joy from Europe” is a promotion project of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Zampone Modena PGI and Cotechino Modena PGI, designed to enhance the charcuterie sector and increase the level of recognition of European quality labels among professionals and consumers.​

「盡享正宗歐洲滋味」是一個由歐盟共同資助並針對香港市場的宣傳及資訊性項目，集結 三大意大利農業食品聯盟的力量，務求保護PDO和PGI認證的熟肉。包括以下四款意式美食: Mortadella Bologna PGI（博洛尼亞莫爾塔德拉香 腸IGP）、Salamini Italiani alla Cacciatora PDO（意大利佳詩雅托樂薩拉米香腸 PDO）、Zampone Modena PGI（摩德納贊波尼香腸PGI）和 Cotechino Modena PGI（摩德納哥齊諾香腸IGP）。

English 英語

Viviana Romanazzi
Anita Cheng

Ms Viviana Romanazzi
Representative from Italy ASSICA 

Ms Anita Cheng
Member, Hong Kong Chefs Association

14:30 – 15:15

Is sustainability hurting us and our planet: How can we ensure “green” initiatives make a real impact
可持續性是否對我們和我們的地球造成傷害：我們如何確保“綠色”倡議能帶來真正的影響?

This sharing session explores the irony of sustainability initiatives potentially harming the environment. We will discuss strategies to ensure that “green” efforts genuinely benefit both people and the planet.
本次分享探討可持續性倡議可能對環境造成傷害的諷刺。我們將討論確保“綠色”努力真正造福人類和地球的策略。

English 英語

Chen Dah Ren, George
Joe Wong

Mr Chen Dah Ren, George
the Co-Founder and CEO, Ecoinno H.K. Limited

Mr. Joe Wong
Partner, Ecoinno H.K. Limited

15:15 – 17:30

Drive growth and Program Success for F&B and hospitality businesses with Monday.com
透過 monday.com 驅動餐飲與酒店業的業務成長與專案成功

Manage your entire retail operation, from campaigns to merchandising to new store rollouts, on a platform that unites teams and streamlines retail processes in one place on Monday.com with Jerome Ching (Regional Lead for GCR).

Monday.com (Nasdaq: MNDY) is the world’s leading work management software (Gartner 2024) serving over 225,000 clients worldwide.

在競爭激烈的餐飲與酒店市場中，如何有效統籌多元業務、加速專案執行？邀請您與 monday.com 大中華區區域主管 Jerome Ching 一同探索，如何透過 monday.com 靈活的平台功能，優化從行銷活動、商品陳列到新店開設等核心營運流程，提升團隊協作效率與執行力，助力企業穩健擴張。作為全球領先的工作管理平台，monday.com（納斯達克代碼：MNDY）榮獲 Gartner 2024 年推薦，現已服務超過 225,000 家企業，協助組織實現數位轉型與高效營運。

English 英語

Jerome Ching

Mr Jerome Ching
Regional Lead – Hong Kong, China, Taiwan, monday.com 

16 May 2025

10:30 – 11:30

Future Hospitality Trend 

English 英語

CasperTsui

Mr Casper Tsui – Executive Director, The Federation of Hong Kong Hotel Owners

12:00 – 13:30

Food Waste Masterclass
廚餘管理大師班

GREEN Hospitality will host a complimentary Food Waste Masterclass at HOFEX 2025, exclusively for F&B professionals. This masterclass aims to raise awareness and foster creative approaches to managing and repurposing food waste within Hong Kong’s vibrant hospitality industry.

Hong Kong faces a significant food waste challenge, generating a staggering 3,437 tonnes daily – representing 30% of the city’s general waste. This issue is especially crucial for the hospitality industry which contributes 778 tonnes of food waste daily.

This masterclass offers a proactive approach to tackling this challenge. Attendees will learn how to transform food scraps into culinary assets, gain practical strategies to minimise food waste in their daily operations and share insights with industry peers while exploring innovative solutions.

The Masterclass will cover:
● Menu Design
● Sourcing, Storing the Ingredient & Presenting the Dish
● Dealing with Potential and Actual Food Waste & Food Waste Audit
● Building a Great Support Team – Staff & Guests
● The Road Ahead

We’re empowering the hospitality industry to make a real difference.

This event coincides with the launch of the third iteration of the pioneering “Food Waste to Good Taste” impact project, initiated by The University of Hong Kong, School of Biological Sciences. It aims to reduce food waste by showcasing the potential of often overlooked food scraps that still hold nutritional value through a series of interviews and recipes by top Hong Kong chefs, culminating in an Asian-inspired cookbook.

GREEN Hospitality 將在HOFEX 2025展會期間，為餐飲業專業人士提供免費廚餘管理大師班。此課程旨在提升業界對廚餘問題的關注，並引導香港蓬勃發展的酒店業探索創新的廚餘管理及再利用方案。

香港正面臨著嚴峻的廚餘危機，每日產生高達3,437噸廚餘，佔全市一般廢物的30%。這個問題對於酒店業來說十分重要，尤其該行業每天平均產生778噸廚餘。

這個大師班將為業界提供一套全面的廚餘管理方案。參加者將學習如何將廚餘轉化為具價值的烹飪資源，並學習在日常運營中有效減少廚餘的實用策略。課程亦提供寶貴的交流平台，讓業界同業分享經驗，共同探索創新的永續發展方案。

大師班將涵蓋：

  • 菜單設計
  • 食材採購、儲存和菜餚呈現
  • 處理潛在和實際廚餘及廚餘審計
  • 建立強大的支持團隊 – 員工和顧客
  • 未來發展方向

我們致力賦能款待業以實現真正的變革。

本次活動適逢香港大學生物科學學院發起的開創性項目 「惜食惜味計劃」第三期啟動。項目透過訪問香港頂尖廚師並收錄其創意食譜，展現被忽略食材的無限可能。項目特別關注具營養價值的廚餘的可再利用性，致力減少食物浪費，並將成果結集成一本富有亞洲特色的食譜書。

English 英語

Lucia Loposova

Lucia Loposova is a sustainability professional and educator with over 13 years of experience. Originally hailing from Slovakia, Lucia has lived and worked in various countries across Asia since 2013 and currently calls Hong Kong home. She has been passionate and involved in many aspects of Sustainable Development through her work and volunteering in social enterprises and NGOs before she founded GREEN Hospitality in 2021. As the Executive Director of GREEN Hospitality, she has led numerous projects and initiatives ranging from sustainability strategy development to capacity-building and training as well as innovation sprints to find solutions for the sustainability challenges in the hospitality industry. Lucia has extensive experience working with hotels, restaurants, start-ups, and hospitality industry supply chains when it comes to the implementation of sustainable business practices related to topics such as waste reduction, responsible procurement, sustainable food systems, youth empowerment, water conservation, and carbon footprint to name just a few. She has been working closely with industry organizations, academia, and the government to develop actions that promote sustainable tourism and the vision of net-positive hospitality. 

Lucia Loposova 是一位擁有超過13年經驗的可持續發展專家和教育工作者。她原籍斯洛伐克，自2013年起在亞洲多個國家生活和工作，現以香港為家。在2021年創立 GREEN Hospitality 之前，她一直熱衷於並參與多個可持續發展項目，包括在社會企業和非政府組織的工作和志願服務。作為 GREEN Hospitality 的執行董事，她主導了眾多項目和倡議，涵蓋從制定可持續發展策略到能力建設和培訓，以及推動創新以尋找款待業可持續性挑戰的解決方案。 
 
Lucia在與酒店、餐廳、及初創企業供應鏈合作推動可持續商業實踐方面擁有豐富的經驗，並專注於減廢、負責任採購、可持續食品系統、青少年培育、節約用水和碳足跡等多個領域。她與行業組織、學術界和政府部門保持緊密合作，共同制定推動可持續旅遊業發展，為款待業帶來正面影響。 

GREEN Hospitality is a Section 88 tax-exempt charity in Hong Kong that sees hospitality and tourism as catalysts for sustainability by advancing Sustainable Development Goals in the interest of the planet, people, and prosperity. By bringing together businesses, academia, the nonprofit sector, start-ups, and the government, GREEN Hospitality facilitates the sharing of knowledge, the creation of alliances, and the incubation of solutions through innovation, collaboration, and research. Corporates interested in collaborating with GREEN Hospitality for advisory and research, employee training and capacity building, as well as sustainable event production, may learn more about the services here.

GREEN Hospitality 是一家根據《稅務條例》第88條獲得稅務豁免的香港慈善機構，致力於將酒店業和旅遊業轉化為可持續發展的推動力，通過實踐可持續發展目標，為地球、人類和社會繁榮作出貢獻。通過匯聚企業、學術界、非牟利機構、初創企業和政府，GREEN Hospitality 促進各方知識交流、建立合作網絡，並通過創新思維、跨界協作和深入研究開發可持續發展的解決方案。有興趣與 GREEN Hospitality 展開合作，包括專業諮詢、研究項目、員工培訓和能力建構，以及可持續活動策劃等服務，可以在此了解更多。

Ms. Lucia Loposova
Founder & Executive Director, GREEN Hospitality

14:00 – 15:00

Enjoy the Authentic Joy from Europe: Typical Deli-Meats for an Authentic European Meal
「盡享正宗歐洲滋味」 – 品噌經典香腸，盡享正宗歐陸風味

Enjoy the Authentic Joy from Europe” is a promotion project of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Zampone Modena PGI and Cotechino Modena PGI, designed to enhance the charcuterie sector and increase the level of recognition of European quality labels among professionals and consumers.​

「盡享正宗歐洲滋味」是一個由歐盟共同資助並針對香港市場的宣傳及資訊性項目，集結 三大意大利農業食品聯盟的力量，務求保護PDO和PGI認證的熟肉。包括以下四款意式美食: Mortadella Bologna PGI（博洛尼亞莫爾塔德拉香 腸IGP）、Salamini Italiani alla Cacciatora PDO（意大利佳詩雅托樂薩拉米香腸 PDO）、Zampone Modena PGI（摩德納贊波尼香腸PGI）和 Cotechino Modena PGI（摩德納哥齊諾香腸IGP）。

English 英語

Viviana Romanazzi
Anita Cheng

Ms Viviana Romanazzi
Representative from Italy ASSICA 

Ms Anita Cheng
Member, Hong Kong Chefs Association

Stay tuned - Something exciting is coming!

*The programme is subject to change and will be updated continuously up to the event.

Contacts

Informa Markets
17/F China Resources Building, 26 Harbour Road, Wanchai, Hong Kong

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