HOFEX Connect

The Bridge to Business Opportunities

HOFEX Connect is a one-stop online matchmaking platform which lines you up with global suppliers based on your interests and preferences, offering high-value, engaging and cost-effective business opportunities. Exhibitors spanning various countries & F&B sectors will display their best offerings online, with in-depth company and exhibit profiles available for preview. You can leverage the ultra-flexible settings to narrow down the choice and schedule unlimited meetings from the comfort of your couch!

The first HOFEX Connect concluded with tremendous success on 31 March 2021! The 3-day event has brought thousands of industry players together virtually, unlocking lucrative discussions and countless business deals! Our next event will be on 6-8 July 2021, join now and stay tuned!

For Suppliers

For Online Buyers

Why HOFEX Connect?

Quality F2F Online Meetings

A premier platform to schedule unlimited meetings and create high-value, immediate business opportunities while meet your individual needs

No Geographical Constraints

Connect with suppliers from the comfort of your couch. A cost-effective, time-saving and safe platform to meet with buyers despite travel restrictions

Matching Intelligence

AI-powered smart recommendation based on your personal preference and interests & reminder system

HOFEX Connect (July) Featured Brands

Mar 2021 Event Facts & Figures


Total Connections


Exhibiting Brands


Engaged Buyers


Show Up Rate

Hear What our Visitors Say?

Contact Us

Supplier Enquiry

Mr Derek Lau
Phone: +852 2585 6148
Email: [email protected]

Online Buyer Enquiry

Ms Rebecca Chan / Kay Lam
Phone: +852 2827 6211
Email: [email protected]

Frequently Asked Questions

What is the difference between HOFEX Connect and HOFEX? Will there still be HOFEX 2021?

HOFEX Connect and the physical tradeshow HOFEX 2021 are organised by the same team.  In order to offer more networking channels for the industry under the pandemic, our team launched the first online business matchmaking event HOFEX Connect which allows suppliers and buyers to continue their sourcing activity despite geographical constraints.  

Meanwhile, the physical tradeshow HOFEX 2021, originally scheduled from 12-14 May, will be postponed to 7-9 September 2021 at the Hong Kong Convention and Exhibition Centre. Promotion for both events will be carried out concurrently.

Who will you meet at HOFEX Connect?

Over 100 international F&B and hospitality brands and suppliers showcasing a wide array of food & drinks and foodservice equipment, with exhibitors specialised in coffee, bakery & confectionery, wine, meat etc.

Is HOFEX Connect a paid event?

The event is free of charge for buyers. You simply need to pre-register online, upon trade buyer identity verification you can activate your account by entering the login details received from 22 June onwards. You can then schedule meetings with suppliers.

If I have already pre-registered for HOFEX Connect, can I gain access to the physical tradeshow HOFEX 2021 in September?

Buyer pre-registration for HOFEX Connect (July) and HOFEX physical exhibition in September can both be completed here. You may indicate your registration options accordingly.

What is the event schedule for HOFEX Connect (July)?

​1/6 Buyer Registration Opens
15/6 – 21/6​ Suppliers set up online business matching platform account​
22/6​ Platform opens to Trade Buyers​​
22/6 – 5/7​ Meeting scheduling period​
6/7 – 8/7​ E-meet your target business partners as scheduled​