Let’s Go Hybrid!

Quality Hybrid Event @HOFEX!

HOFEX will return in hybrid format this year to provide you a brand new show experience onsite and online! The event comes in two phases:

Phase One:
7 – Sep 2021 | HKCEC Hall 5 & Virtual

Phase Two:
14 – 16 Sep 2021 | Virtual

You can pre-arrange Quality F2F Online and Onsite Meetings on the Virtual Platform, lining you up with global suppliers based on your interests and preferences, offering high-value, engaging and cost-effective business opportunities. Selected event livestreaming and re-play will be also be available to participants who cannot get to the physical show! No geographical constraints or travel restrictions as an excuse! HOFEX has buckled down to bring you a streamline of educational onsite events and workshops to help you stay in the center of the fast-changing F&B industry!

How to Activate your Virtual Platform Account?

1. Login to your trade buyer account

2. Edit your “Information & Preferences” under Profile

3. Select the option of joining complementary business matchmaking platform

4. An activation email will be sent to your registered email*

*Only applicable to pre-registration that has been reviewed and approved.

Why going hybrid with us?

✔    A premier online platform to create high-value business opportunities and enjoy 2021 exclusive events

✔    Schedule onsite and online meeting in a flexible way

✔    Real-time online chat for both parties makes communication much easier

✔    Easy to access via mobile phone and computer

Featured Brands

Pre-arrange Meeting in 3 Easy Steps

At HOFEX 2019:

Invitations Sent


Meetings Arranged


Meetings rated as 4 or 5 stars

Contact Us

Supplier Enquiry

Mr Derek Lau
Phone: +852 2585 6148
Email: [email protected]

Online Buyer Enquiry

Ms Rebecca Chan / Kay Lam
Phone: +852 2827 6211
Email: [email protected]

Frequently Asked Questions

Who will you meet on the Virtual Platform?

Over 1,000 international F&B and hospitality and natural & organic brands and suppliers showcasing a wide array of food & drinks, natural & organic products and foodservice equipment, with exhibitors specialised in coffee, bakery & confectionery, wine, meat etc.

Do I need to pay for the online access?

This Virtual Platform is free of charge for buyers. You simply need to pre-register online, upon trade buyer identity verification you can activate your account by entering the login details received from 24 August onwards. You can then schedule meetings with HOFEX, ProWine Hong Kong and Natural & Organic Asia 2021 exhibitors, and enjoy live-streaming and replays of onsite event highlights and seminar.

Can I come to visit the physical show on 7-9 September 2021?

Yes, you may indicate your registration options accordingly for both physical badge and virtual platform access. Buyer pre-registration for HOFEX 2021 can be completed here. You will receive a confirmation letter and account activation email respectively upon registration review.

What is the event schedule for the Hybrid Show?

​1/6 Buyer Registration Opens
17/8 – 23/8​ Exhibitors set up virtual platform account​
24/8 Platform opens to Trade Buyers​​
24/6 – 6/9​ Meeting scheduling period​
7/9 – 9/9 Meet exhibitors/ buyers onsite or online!
14/9 – 16/9 Missed out anything onsite? No worries, here's another chance for you to connect on our virtual platform!