Grand Master Tasting Session
As the industry giant, HOFEX curates the best content to help businesses understand the latest trend on the market, and inject new elements to empower the industry. On Day 1, the multipurpose forum gathers exhibitors to provide an overview of the development and application in hospitality technology. On Day 2, expert speakers from the Chartered Institute of Marketing and guest speakers will share the latest insights on challenges and opportunities for caterers to deal with the ageing market, tips on KOL marketing for hospitality industry,as well as exploring Hong Kong’s vegan market; and towards the end of the days, the forum will be transformed to celebrate the spirit and edication of independent beer brewers.
| Date | 14 – 15 May 2025 |
| Venue | Grand Stage, Hall 3E, Hong Kong Convention and Exhibition Centre |
Program Rundown
14 May 2025
15:30 – 16:30
The Viral Trend of Dubai Chocolate
EXCLUSIVE MASTERCLASS at HOFEX 2025: Decoding Dubai’s Chocolate Revolution!
Uncover how this Middle Eastern chocolate trend is reshaping global pastry innovations and opening up exciting new business opportunities. Learn from one of Hong Kong’s most esteemed pastry experts as he unveils the secrets behind this luxurious movement！
Join Ringo Chan, Executive Pastry Chef of Four Seasons Hotel Hong Kong, for an unmissable exploration into Dubai’s viral chocolate phenomenon at HOFEX!
Mr Ringo Chan
Executive Pastry Chef
Four Seasons Hotel Hong Kong
17:00 – 18:00
Craft Beer x A Taste with HK Session
Unveil the secrets behind perfect beer pairings and how they elevate everyday bites into gourmet experiences.
Reimagine Hong Kong’s beloved street food through the lens of craft beer pairing. Warren Yu, Certified Cicerone, Certified BJCP Judge, Board Member of the Craft Beer Association of Hong Kong, guides you through an innovative tasting session where time-honoured local snacks meet premium craft brews.
Whether you’re a beer enthusiast or a foodie, this session will redefine your taste buds!
Mr Warren Yu
Certified Cicerone, Certified BJCP Judge
Board Member of the Craft Beer Association of Hong Kong
16:00 – 16:45
Unveiling the Art of Balancing High Touch and Low Touch Experiences: Achieving the Perfect Balance for Optimal Results
Ms. Debbie Bailey
Advisor
BLUE PIN (HK) LIMITED
16:45 – 17:30
Web2 to Web3 – eShop Marketing and Development
Mr. Jeff Chui
CEO
FUSION LIMITED
15 May 2025
11:30 – 12:30
Craft Beer x Caviar Pairing Session
In this session, Warren Yu, Certified Cicerone, Certified BJCP Judge, Board Member of the Craft Beer Association of Hong Kong, will discover how craft beers elevate the taste of caviar, refines luxury gastronomy through the art of craft beer pairing.
Elevate your corporate entertainment with this innovative pairing concept Blending the craftsmanship of microbrews with the ocean’s most exquisite delicacy for an unforgettable epicurean experience.
Mr Warren Yu
Certified Cicerone, Certified BJCP Judge
Board Member of the Craft Beer Association of Hong Kong