A comprehensive promotion programme will be run to ensure the quality and quantity of the trade visitors. Our extensive visitor promotion campaign includes:   Advertising and publicity campaign will be launched in leading industry magazines, newspapers, newsletters, regional print, broadcast and internet media, months prior to the exhibition. A full range of publicity mate rials such as Show Update, Advance Buyers' Guide, Product Highlights, Email Broadcast, Supplement, VIP Invitation, Posters and many more will be produced to maximize show coverage and attention drawn. Apart from direct mail campaigns to our extensive database, the Organisers will arrange personal visits to regional cities in order to meet with important buyer groups and associations, and reinforce the promotion force. The organisers are delighted to extend special hospitality programmes to qualified VIP buyers nominated by our exhibitors and industry associations. Our PR team maintains close relations with the media & trade publications and disseminates exhibitors' information for greater publicity.