In today's rapidly changing environment, technology underpins every step of the value chain, from ideas generation, positioning the organisation and adapting to market changes to deliver value to customers. HOFEX, as seen as Asia's leading food hospitality sourcing platform, has been exploring the hospitality technology world since 2005 and continuously bring in the best solutions to the Asia market.

AHTEC@HOFEX, the Hospitality IT focused exhibition, is set to satisfy the flourishing Asia market. This high-profile exhibition is set to be a rich showcase of food and  beverages management systems, POS/POS systems and wireless communications for influential buyers with exceptional purchasing power.

Regional buyers who are involved in the decision making process shall attend, these include CEOs, IT Directors and Head of Operations while core businesses of their companies comprise import, wholesales, retail, theme parks, transportation, cruise line, event planning, hotel and resort.

To help strengthening the market, HOFEX cooperates with internationally renowned Hospitality Financial and Technology Professionals (HFTP ®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), to launch a new conference - Asian Hospitality Technology Education Conference (AHTEC@HOFEX). This new Asian conference is designed to deliver to the Asian hospitality industry a direct vehicle for expert perspectives on the evolving technology market. AHTEC@HOFEX will be held in conjunction with HOFEX,12-13 May, 2011 at the Hong Kong Convention & Exhibition Centre.

Click here to learn more about the Conference.